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December 14th, 2010
The Dancing Duncan Hines Cupcakes!

 

Food manufacturer Duncan Hines has found itself in some hot water with a promo for their microwaveable Amazing Glazes. The ad in question was called 'Hip-Hop Cupcakes' and features a set of vanilla cupcakes that get topped with a chocolate glaze and then morph into cartoon characters that clearly resemble racist minstrel imagery. The Source was the first hip-hop related publication to call the ads out for their questionable material. A blogger under the moniker Kazeem zeroed in on why the spot is so offensive.

"The racial component can't be overlooked," he writes. "It doesn't matter that they're cupcakes; the fact that they start rapping isn't too far a stretch from making them in blackface. If the icing was in different flavors, or the lips weren't so big and pink maybe we could give the ad a pass, but as it stands it's a pretty poorly constructed and potentially racist ad. I'm the last person to be overly sensitive to media images, but the frothy mix of chocolate skinned cupcakes, bad hip-hop and a long media history of depicting stereotypical black people to sell food give me reason to question the intent if not the effect of this ad." Other sites, like hip-hop blog Wooha.com, contest that the "Black Eyed Peas sound more hip hop."

After online debating continued, the company felt it was best to pull the ad altogether

In all due repect, frosting belongs on cupcakes, it does make them better and chocolate is the #1 frosting flavor in the country...possibly why a marketing campaign might use it.

 


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Comments:


WTF?!?! - 2010-12-23
There is no rapping here nor did i hear any "hip hop". the music sounded more retro than anything, like something you may have heard in the movie Napoleon Dynamite... I do say, they have a lot of people in this world that need to get an eph-ing life.
by siyantee

Blogger - 2010-12-14
Blogger under the moniker? You mean "ma nika?"
by Black Panther

What a shame - 2010-12-14
Great commercial, too good for this PUSSIFIED country though.
by Tommy Jr.



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